Twitch Point Planning Examples.
I write about and consult on a new media marketing rigor called Twitch Point Planning — the ability to “understand, map and manipulate” media twitch points in ways that move consumers closer to a sale....
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OrderNet of Things
Yesterday I tweeted about the OrderNet of Things. The phase is obviously borrowed from the Internet of Things, aka IoT. It refers to Amazon’s Dash Button. I thought the button was either named after...
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